• Town Crier

Town Crier Business Spotlight - Rutherford Cremation & Funeral Services

Telling a good story is essential to marketing whether you are an agency like Town Crier, or a funeral and cremation services organization like Rutherford here in Stratford We like to get up to speed on what makes each business special and immediately tell the story so that people can get the inside track and become clients. Simple as that. The life celebration story is not always a comfortable one, but this organization has a great one you will be happy you heard.

Here is a story on what makes Rutherford Cremation & Funeral Services special in our minds

An Unconventional Venue

One of the most interesting parts of this story is the unique and perhaps unconventional place of business. When considering a funeral service, one might expect to approach an overly opulent, ominous and perhaps even intimidating old funeral home of years gone by. Definitely not the case with Rutherford. This is a fresh, clean, modern and bright location that is curiously approachable and open. Rather than spelunk into the recesses of an uninviting building to have a conversation, you are greeted warmly right inside the front door and invited to take a comfy seat.

This quick panoramic shot doesn't really do the chapel justice but will give you the picture of a simple yet tasteful facility inviting you to switch things up to make the service your own. This comfortable and respectful chapel seats up to 85 for your service which can range from formal traditional funeral service to informal celebration of life and all points in between.

Conversation among those who have not visited this location for themselves may begin with skepticism that such a modest yet appropriate funeral services business could exist here. Those who have been to a Chamber of Commerce function or a memorial service will know this is the furthest thing from the truth and likely simply recall visiting with friends in a place they would freely visit again.

Accessible and inviting.

Flexibility and Value

Considering arrangements in the untimely passing of a loved one can be unpleasant when you have to deal with the circumstances and potential expense. After a very pleasant conversation with the staff (which we will get to next) we were refreshed reassured that Rutherford is definitely different. When we think about a service that is traditional and shackled with formalities, the dollar signs start to stack up. Rutherford casts off those bonds to offer a simple or complex service customized to meet the wishes of the deceased and the family celebrating their life.

We have come to understand that cremation has surpassed the traditional casket services in number and popularity. This is due to the flexibility inherent in the process as well as the big cost savings. Some folks will choose to do it the way it has always been done (and Rutherford will accommodate) but the way of the future is clear.

At the end of the special day, you will be given fantastic guidance on the service that matches your needs and budget, not up-sold every possible service in the book, and have exclusive access to the facility with a customized itinerary. It is hard to imagine getting all of those benefits along with considerable savings but that is exactly what Rutherford offers.

The People

It would be easy to list location or value as the main attraction to selecting Rutherford. Truly the most powerful part of the equation is the people with whom you are dealing. The small and dedicated staff include caring experts being lead by one of the nicest guys you will meet.

During our meeting at a cafe, probably about a dozen community members stopped by to greet Stuart, happily asking for forgiveness for the interruption. That speaks for the quality of the team, culture of the organization, and how beloved and ingrained Stuart, Audrey and Joan are in this community.

The entire staff have all united to run this essential business out of individual passions to service the community and support their fellow citizens. It is this drive that results in excellent information sessions, friendly educational meetings, and the feeling you get that you are working with caring partners who will take care of everything while saving you unneeded expense.

This Business Spotlight has probably taken 3 times as long to pen than any of our others to date. This is because of the sensitive nature of their business, the incredible value of their unique offering, and the wonderful personality which is difficult to sum up in a business post. This is no 'funeral home in a strip mall.' This is probably the best option we have ever seen to make a difficult life event manageable, affordable and fulfilling. Town Crier Marketing will proliferate their story and indirectly enrich lives as we help the community really discover Rutherford Cremation & Funeral Services.

We highly recommend having a conversation with Stuart and the staff. It will put your mind at ease, reduce the stress AND expense related to an event we all must have. You will be glad you took our recommendation.

All images are shot by our photographers or used by permission from Rutherford Cremation & Funeral Services.

Thank you for your business support, following our story and sharing in those we tell of our clients. Feel free to create a blog for your business and ask us how to leverage it towards success. - Telling Stories, Building Businesses. Now on STEEM!


©2020 by Town Crier Marketing. Proudly created with