Local Love
Be Digital
We find that every business needs an online presence so that the internet delivers qualified prospects. Covering all the digital bases should come at an investment scaled to local business with a local partner to help.
If your website is out of date, performing poorly, is difficult to edit, or causing you any sort of grief, we will build a new one with you or tune up your existing one. Then, we will assemble and connect all of the complementary business and social media platforms so you are found when searched for, promoting your business locally & beyond, and joining the strong #shoplocal movement.
Deliverables
Digital Assessment: Let's take a look at what you have in place, what we can add, and how well your platforms are integrated with each other to serve the business.
Webpage: We will either tune up your current website & optimize it for Search Engine Optimization (SEO), or build a single page website with all the essential bells and whistles that you can manage from your Google account.
Social Media Accounts: We start with meta accounts (Facebook and Instagram business profiles,) integrated in Meta Business Suite, add a shopstratford.ca profile and identify other platforms beneficial for your market.
Google Business Profile: Get that profile set up, populated with content, synced with your other platforms, and start piling up the Google reviews with your direct link
Google Adwords Campaign: Research what search terms the leaders in the market are finding success with, customize your ad to match your go-to-market strategy, launch the Ad and measure results. We will show you how to economically shove your way to the top of the best searches and tweak for optimal results.
Meta Campaign Design & Launch: Once the pieces are in place, we will build a campaign with a specific business-building call to action and start marketing initially through Facebook, Instagram and What'sApp
Customized Marketing Playbook: We will report on our first month worth of results (which can be used to track future months results) outline social media tactics, SEO activities, Ad Campaigns and all you (or your social media person) can use to promote the business DIY.